Who are we?

Spark Agency Group is the only Indigenous agency in Canada equipped to handle marketing and communications projects, representing First Nations, Métis, and Inuit voices.

United as the original storytellers, we are a collective of marketing and communications professionals rooted in Indigenous values. By integrating First Nations, Métis, and Inuit cultural perspectives, we create strategies that resonate deeply with Indigenous worldviews.

Our approach builds trust by ensuring Indigenous involvement in decisions that impact them, emphasizing local relevance, flexibility, and connection with communities. Through our work, we honour our shared heritage, weaving stories that celebrate resilience, creativity, and ancestral spirit.

Values

Our team operates through a consensus-based approach inspired by traditional practices of open communication, active listening, and collaborative support. Each voice is valued, allowing us to make decisions that truly reflect our collective vision and shared goals.
We prioritize an equitable distribution of work by recognizing each member’s strengths, skills, and capacity. Together, we allocate resources to ensure balanced contributions, fostering a thriving environment where everyone can contribute meaningfully and create abundance for all.
Embracing teamwork, adaptability, and innovation, we tackle challenges collaboratively. This approach benefits not only our projects but also our collective and the community, aligning with a commitment to support future generations.
Like our ancestors who passed down knowledge, we emphasize continuous growth and skill sharing within our team. By expanding skill sets and fostering a culture of learning, we enhance our resilience and creativity, creating opportunities for other community members to flourish in this space.
We uphold a culture of gratitude, regularly celebrating both individual and team achievements. Through ceremonies and acknowledgments, we honor contributions that move our collective forward, embracing gratitude as central to our purpose.